Skillzity is a social network for skill sharing. The target audience is anyone in the world who wants to learn or teach a skill. We wanted to keep the brand and website very friendly and easy to relate to.
We used a calligraphic web compatible font that evokes an environment of crafts and skills to be passed on. In addition we felt the need to incorporate a cartoony gorilla character that could serve as the host to easily explain what Skillzity is all about. These elements combined with a clean look would make people feel welcomed and not overwhelmed with so much information.
People seem to have a very positive response overall on the brand as well as the website. We’re looking forward to see the company expand in the next months and years.
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