Creating a campaign for people to donate blood is never easy. This campaign aims at recruiting donors and convincing them to join the movement of fighting against diseases.
Using easy-to-relate-to and visually striking materials in a wide variety of formats. From web and social media to magazine ads, billboards and bus wraps to capture the most possible donors through many different avenues.
The donation centers seem to be very excited about using these materials. The campaign is underway, therefore there are no solid numbers yet.